We can’t stress how important it is to know where your leads are coming from. Knowing this can help you attract even more people to your business and give your sales a boost!
How do you gather this information, though? In the unlikely event that all of your leads and sales came from online forms, it’d be a breeze to track lead sources. You’d simply have to see which form each individual filled out and voila! But...it’s not that simple.
A hefty portion of leads and sales these days are generated by means of the telephone and that’s why evidence-based marketers created call tracking. We now utilize this practice to identify your audience’s behavioral patterns and trends related to engagement via phone so that we can, ultimately, increase your leads and sales.