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What about mobile SEO? Is it really that important that I focus on mobile users?

Mobile browsing surpassed desktop in late 2015, making a mobile-first approach more important than ever.

Mobile browsing has been steadily growing since 2009 and finally surpassing desktop in late 2015. In 2019, it is estimated that 63.4% of all mobile phone users will access the internet from their smartphones. With these rising numbers, we could be seeing the number of smartphone users projected to reach 2.87 billion worldwide by 2020.

With so many users on their smartphones and other mobile devices, it’s important to make sure all of your digital media assets to be mobile friendly and optimized with SEO best practices. Make sure that your content is tagged properly and you have viewable, semantically friendly content.

Mobile users are savvy, too. A third will do research before entering a store and even while they are inside the store. That 43% of mobile users in your store want to know that they are getting the best deal possible and that can happen right up the moment before exchanging cash. And with 52.2% of online traffic worldwide being from mobile users, it’s definitely important to ensure that your online presence is fully optimized for the best user experience.

A few more statistics show that 66% of e-commerce time takes place on mobile phones and 51% of searching are more likely to purchase from a mobile-optimized website.