OK, with all the worldwide users and tons of mobile traffic nationwide, what about local businesses? Is there anything we can do for SEO?

It's not just for e-commerce; SEO is crucial for local businesses.

88% of consumers will either call or visit a business after making a local business search. The intentions of local searches are more driven by the bottom of the funnel, so you need to be ready to convert. Failing to carry out basic local SEO best practices means that you won’t appear in the search results. Some of those optimizations are setting up your Google My Business page and keeping the content fresh and up-to-date and keeping your directory listings like Yelp fresh and making sure that you are involved in customer reviews.

97% of people will learn more about a local company via the internet.

While 46% of all Google searches are linked to something local like finding a restaurant or auto repair place, 97% of people will learn more about a local company via the internet. They will dive into more research about the company, look at reviews, check out directories, and view social media platforms to make an informed decision on whether or not they want to business with that entity. If that information is good and they like what they see, 70% of consumers will stop into that business location.

So, go out and make sure that you claim your business on Google, Bing, and Yelp because you won’t be one of the 56% of businesses that haven’t claimed their Google My Business page or worse, part of the 86% that haven’t yet claimed their Bing listing.